Assar New York
is designed by Manjit Singh, who has been in fashion industry since early 90s. Born in India, he came to United States in 1990. He started his own company in 2001 and showed his first collection in 2002. Since then the company has been growing and expanding every season. His gowns, long coloms and cocktail dresses are carried by specialty stores in America and across the world. He has dressed elegant women, celebrities, politicians and beauty queens.

His signature is hand pleated dresses that are very labor intensive and intricate. He likes to work with fine silk fabrics and his colors and prints are chosen very carefully. He is involved in every aspect of the business. He works from New York based studio and all dresses are made in New York.